Surely the talk of the town in the early 70's. Midday personality Jerry Morgan showing, perhaps, a little more than most of his listeners wanted to see. By today's standards, pretty tame stuff!
What you probably didn't know... (according to
former Program Director, Deane Parkhurst)
"...The Outdoor company refused to put it
up because of the content. (John) Patton (GM) then rented a flatbed truck, had the
board mounted on the truck and we drove it around town. Promoed on the air where it would
be and got a lot
more exposure than would have been the case otherwise.
We had a buy on a left hand read with a billboard on I-81 going into the city just south
of North Syracuse. All we
knew was that someone pitched a major bitch and they pulled the panel. Others were
scheduled but had not been
put up at the time. The original board was pulled... the others never put up.
Also.... It does not show in the photo above.... but in the original shot there was at
least a suggestion
of more anatomy than we really wanted to see. Jerry claimed it was his finger tip.
We'll never know.
I was not involved in that side of the operation at the time. Too busy putting out the
"Sweet Dick" Burch fires and helping
the sales guys sell commercial time. DP
The Jack Mindy billboard was another in this series promoting WHEN's Air Personalities in 1972.
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